Kamaiyah is all smiles and primary colors in her new video for “Build You Up.” The video has the Oakland rapper having a ball in her hometown while surrounded by nothing but positive energy. The Damiën Sandoval-directed visual harkens back to ’90s rap visuals like Queen Latifah’s “U.N.I.T.Y.” ,Directed by Damiën Sandoval, YaYa is all smiles and shows love in the fun-filled VEVO premiere. The vibrant visual gives off a 90s throwback feel, as Kamaiyah shows off her stylish outfits and slick dance moves moving around her city of Oakland.
Kamaiyah released one of the best projects of 2016 with A Good Night in the Ghetto. That project helped her sign a deal with Interscope, and now she’s back with “Build You Up,” the first song off her upcoming project Don’t Ever Get It Twisted, dropping later this year. The song, produced by Drew Banga, Trackademicks and 1-O.A.K., sounds like some straight up new jack swing, and the message of the song is more positive than anything else we’ve heard in a long time.
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